SEO Guide
What are title tags and meta descriptions?
By the Sanctuary Growth Co team · Last updated September 11, 2026
A title tag is the clickable headline Google shows for your page, and a meta description is the short summary underneath it. Together they are the first thing a searcher reads about your spa, so a clear, specific pair earns more clicks — and pages that get clicked tend to hold their rankings better over time.
What is it?
Every page on your site has two pieces of text written for search engines: the title tag (the blue, clickable headline in Google results and the label on a browser tab) and the meta description (the one- or two-sentence summary beneath it). Neither shows up on the page itself, which is why they are so easy to overlook. Google reads the title tag as one of its stronger on-page signals for what a page is about, and it shows both to searchers deciding whether to click your result or a competitor's. Get them right and the same ranking position can send noticeably more visitors.
Why it matters for your spa
For a spa or studio, most bookings start with a local search. If your homepage title just says the name of your business, a searcher scanning results has no reason to pick you over the salon next door. A title that names what you do and where you are — your service and your city — matches how people actually search and gives Google clearer context. The meta description is your chance to add a reason to click: your specialty, your neighborhood, an easy next step. Clearer titles and descriptions typically lift the share of people who click through, which means more of the traffic you already earn turns into visits.
How we do it for you
We audit every important page — your homepage, service pages, and key blog posts — and write one purpose-built title tag and one meta description for each. Titles stay within about 60 characters so Google does not cut them off, lead with the service and location, and read like a human wrote them, not a keyword list. Descriptions run roughly 140 to 155 characters, describe the page honestly, and end with a natural nudge to book or learn more. We never duplicate them across pages, and we avoid empty superlatives. You can see the full plan on our plans and pricing page, and you receive the before-and-after in your plain-English report.
Do title tags really affect rankings?
The title tag is one of the clearer on-page signals Google uses to understand a page, and clearer titles tend to earn more clicks, which supports rankings. It is not a magic switch, but it is one of the highest-value fixes on most sites.
How long should they be?
Titles read best at about 60 characters or fewer so Google does not truncate them, and descriptions at roughly 140 to 155 characters. We write to those limits for every page.
Will you change my business name in the title?
No. We keep your real business name and add your service and city around it. Keyword-stuffing a name reads as spam and we do not do it.
Do I have to write these myself?
No. We write one title and one description per key page for you, and you can review them before they go live.