SEO Guide
What is local business schema?
By the Sanctuary Growth Co team · Last updated September 11, 2026
Local business schema is a small block of structured code that spells out the facts about your spa — your name, address, hours, services, and reviews — in a format search engines and AI read directly. Your page already states these things in words; schema states them again in a machine-readable way, so there is no guesswork about who you are.
What is it?
Schema (or structured data) is a standardized vocabulary, agreed on by the major search engines, for describing real-world things in code. LocalBusiness schema is the version built for businesses with a physical location. It sits invisibly in your page and labels each fact — this is the business name, this is the phone number, these are the opening hours, this is the star rating. Visitors never see it, but Google, Bing, and AI assistants parse it to build a confident, structured picture of your studio rather than inferring details from scattered text.
Why it matters for your spa
When search engines are certain about your facts, they can display richer results — star ratings, hours, and service details right in the listing — which stand out and earn more clicks. Structured data is also increasingly how AI answer engines decide what to cite when someone asks for a recommendation; clean schema makes your studio easier to pull into those answers. Without it, engines are left guessing, and guesses are where wrong hours and missing services creep in. For a local spa competing for nearby bookings, that reliable, structured foundation is worth having.
How we do it for you
We generate LocalBusiness schema tailored to your studio — the correct business type, address, geo-coordinates, hours, services, and links to your profiles — and add it to your site so every relevant page carries it. Then we validate it with Google's Rich Results Test and Schema.org tooling to confirm it is error-free and eligible for rich results, because broken markup helps no one. As your details change, the markup is straightforward to update. You will find what we added summarized in your plain-English report, and you can start with a free AI visibility report to see where you stand.
Will schema guarantee star ratings in Google?
No one can guarantee how Google displays a result. Valid schema makes your page eligible for rich results; Google decides when to show them. We make sure the markup is correct so you qualify.
Do visitors see the schema?
No. It lives in the page's code and is read by search engines and AI, not shown to people. Your visible page looks exactly the same.
How do you know it works?
We validate every markup block with Google's Rich Results Test and Schema.org's validator, so we can confirm it is error-free before we consider it done.
Does schema help with AI search?
Increasingly, yes. AI answer engines use structured data to understand and cite businesses, so clean schema improves your chances of being referenced.