Case study
Rebuilding a facial studio’s search foundation.
How we rebuilt the local and AI-search presence of Lumina Skin Sanctuary — the Fort Myers facial studio our founder owns — and put real measurement in place.
The challenge
Lumina Skin Sanctuary is a licensed-esthetician facial and waxing studio in Fort Myers, FL. Like most new studios, it was nearly invisible in local search: it didn’t appear in the Google map pack for its core terms, and its early website content had been auto-generated — carrying service claims for treatments the studio doesn’t offer and references to the wrong locations. That’s a real risk: it erodes trust, and it can get a Google Business Profile suspended.
What we did
Cleaned up the claims
Rewrote the site to reflect only real, offered services — removing inaccurate treatment claims and correcting location references across the content.
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Rebuilt for GEO + SEO
Restructured pages and posts to answer real client questions directly, with proper titles, schema, and internal links so both Google and AI engines can read them.
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Installed measurement
Set up geo-grid rank tracking and AI-citation testing so visibility is measured every week, not guessed at.
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Turned on the review engine
Built a system to steadily request and respond to Google reviews — the biggest single lever for local ranking.
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The honest baseline
We believe in showing the real starting line. A geo-grid scan for the studio’s top term put it in the local top three at none of the mapped points across a five-mile radius — the position almost every young studio starts from. With the foundation rebuilt and weekly tracking now running, every improvement is measured against that baseline instead of a vanity number.
We don’t publish inflated “10x” results. When a studio grows, we’ll show the geo-grid before and after — the same map, honestly compared.
Want this for your studio?
Start with the same first step we took: a full AI Visibility Report showing exactly where you stand today.
Get your free reportWritten and reviewed by the Sanctuary Growth Co team — a working spa’s growth studio in Fort Myers, FL. Questions about anything here? Get in touch.