Compare
SEO vs GEO: what’s the difference?
SEO gets you ranked in Google’s search results. GEO (Generative Engine Optimization) gets you named by AI assistants like ChatGPT and Gemini. You need both — here’s why.
| SEO | GEO | |
|---|---|---|
| Goal | Rank in Google search links | Get cited in AI answers |
| Where it shows | Search results & map pack | ChatGPT, Gemini, Google AI Overviews |
| Key signals | Keywords, links, technical health | Clear answers, facts, schema, trust |
| Content style | Optimized pages & posts | Answer-first, question-based, quotable |
| Still matters in 2026 | Yes | Increasingly — fast-growing |
| We do it | Yes | Yes — it’s our specialty |
Questions
Is GEO replacing SEO?
No — they work together. SEO keeps you found in search; GEO keeps you found as people shift to AI. Doing both future-proofs your visibility.
Can I do GEO without SEO?
Not really. The same trust signals (clear content, consistent info, reviews, schema) power both, so we build them together.
How do I know if AI recommends me?
We run a 15-query AI-citation test in your free report to see if you’re named.